About EPY Pilates
EPY Pilates, a sanctuary for mindful movement in East Sacramento, integrates Pilates, GYROTONIC®, GYROKINESIS®, and the Franklin Method® to promote fitness and wellness. Established in 2002 by Wahida Sharman, the studio is recognized for its innovative methods and warm, welcoming atmosphere.
Project Goals
Create a simplified, calming website that reflects the studio's serene environment and modernizes its visual identity. Refresh the brand with an updated logo and cohesive copy, and ensure all imagery aligns with an airy, light-filled aesthetic.
Key Solutions
Simplified Website Design: Streamlined layout for intuitive navigation, focusing on essential content like services, rates, and training programs.
Modernized Logo: Crafted a minimalist logo to match the studio’s tranquil brand identity.
Lightroom Photo Edits: Used Lightroom to edit all photos, enhancing natural light and creating a cohesive, airy vibe throughout the site.
Calming Aesthetic: Incorporated soft, neutral colors and minimalist visuals to evoke a sense of calm and relaxation.
Engaging Copy: Developed clear, concise copy that communicates EPY Pilates' unique offerings and mission.
Results
A modern, easy-to-navigate website with a consistent, calming visual aesthetic that aligns with the studio’s brand, enhancing the overall user experience and online presence.