About Alison Lumbatis
Alison Lumbatis is an entrepreneur, best-selling author, and style confidence expert on a mission to empower women to feel confident in their clothes. From her journey as a small-town girl to a style authority, Alison has built a platform that inspires women to embrace their unique style through practical tips, advice, and tools like her popular "Outfit Formulas."
Project Goals
Develop a cohesive brand identity and modern website to reflect Alison’s vibrant personality and her mission of empowering women through style. Create engaging, approachable copy and a clean design that promotes her services, media presence, and community connection. Ensure all elements support Alison’s mission to help women feel confident in their everyday wardrobes.
Key Solutions
Brand Identity: Crafted a fresh, contemporary visual identity, including a new color palette that reflects Alison's approachable yet professional style.
Website Design: Developed a streamlined, user-friendly website that features key offerings such as the "Outfit Formulas," media kit, podcast, and style resources. Designed with a modern, clean aesthetic to make navigation intuitive and information easily accessible.
Copywriting: Created compelling, relatable copy that captures Alison's voice and message, emphasizing her journey, expertise, and commitment to making style accessible for all women.
Podcast and Media Integration: Enhanced visibility of Alison's podcast and media features, making it easy for visitors to explore her content and connect with her brand.
Results
A cohesive, modern brand identity and website that effectively communicates Alison's mission and engages her audience. The redesign strengthens her online presence, simplifies user navigation, and enhances her connection with followers and clients.